fresh identity

Green ink

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We are busy in the final stages of a project that’s been almost a year in the making. It’s a new style of property development (i’m not supposed to use that word) aimed at the eco-conscious and more community-minded individual. Based just outside Port Elizabeth, Crossways Farm Village is set on about 500 odd hectares and at its core is a Holstein dairy farm. The target market is pretty broad with a wide range of offerings but the common attraction is a lifestyle based around traditional values. A simple, farm-style way of life in a sustainable development with little impact on the environment. I could waffle on but my point is that in doing all the print collateral we had to find ways to limit the impact on resources. So, for the folders and business cards we printed on 100% post-consumer recycled paper. For the brochures we used a locally-produced 60% pre-consumer and 40% post-consumer waste paper (Reviva by Sappi). We also sourced a non-toxic, soy-based ink (we saw it used in the states last year and have been looking for it locally ever since). Also, the display boards in the Sales Centre were printed on Xanita Kraft X-Board which is manufactured from post-consumer recycled kraft paper and sugar cane bagasse waste. We’re pretty stoked with the results.

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Another typography film…

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http://www.idsgn.org/posts/typeface-the-film/

Yet another typeface film (i’m guessing an aftershock from the success of the seminal Helvetica movie) centered around the Hamilton Wood Type Museum (they house over 1.5 million wood letterforms!) As much as I love that fact that the interweb lets us connect on a level never before seen, there is something much more rewarding about about the tactile quality of print – especially letterpress, hot type and silkscreening. Maybe we’ll get a screening at 2011 Design Indaba?

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