fresh identity

Good design 1 Knock-offs 0

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I’ve been staring at it for years and I knew one day it would be mine. So when circumstances conspired (radically reduced pricing and torn-ligament inspired sympathy) I leapt at the chance. Well, I formed a leaping position and tried to coax the financial director to do the same. I was worried about the usual post-purchase blues that happens when the dust has settled but I can say I’m as happy as a pig in an ergonomically correct chair. I have sat in knock-offs and seriously considered compromising my principles and I’m glad I didn’t. Hermann Miller (and of course Bill Stumpf), you’re worth every cent. Unfortunately the recent acquisition has had an effect on the budgetary constraints but fear not, she’s getting some skateboard knee-pads next fiscal and I wont even question the price…

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Local ceramics

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Very cool to see this coming out of SA – a new range of ceramics by Doktor and Misses.

Beautiful local ceramics

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“I’d rather it ran out of paper than jam”

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…comment from employee regarding the printer that left the other employees wondering how much jam the printer uses

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Square Council, Round Manhole

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Somebody parked on the manhole cover outside our office and broke it, so we called the council to replace it which they duly did. Need I point out the bleeding obvious? Now it looks like a steam punk logo for the London Underground.

Methinks the council worker never got that game as a child…

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Flip seeks flop

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So, when I had time to kill (aboard the x-ray bed for a popped ankle) staring down at my lonely solo havaiana I pondered the poor design that appears to persist in medical institutions – both private and state. As a designer it seems to be the perfect place to test the functional aspects of good design – you have people stripped down to their most basic level. On average (apart from the unlucky few) we tend not to frequent these places that regularly so finding your way around – especially on crutches can be a daunting, frustrating waste of precious time. For example, a simple trip to the bathroom on crutches involved throwing my bodyweight at the door several times to try and beat the rugby-prop-strength automatic door closer then jamming the rubber-footed crutch into the door and leaping forward into the cavity before the door banged my dodgy ankle. Then i’m faced with another door that requires the same technique only now i’m operating in a space the size of an oompaloopas telephone booth. I made it but no thanks top the same institution that was there to help me. I remember watching a TED Talks with Tim Brown talking about creative thinking and play. He sites a design job they had in a hospital, so to effectively put themselves in the ‘client’s’ shoes they strapped a video camera on to the head of an unwitting employee and turned him into a patient for 24 hours. What they got was the point-of-view of a patient – staring mostly at crappy ceiling boards – a perspective that so simply put er, perspective, on the parameters. On a purely superficial level, signage alone would make a huge difference, something like Paula Scher’s 42nd Street Studio design – simple, intuitive signage with no room for confusion. It’s currently so broken it’s a designers dream job. I guess what I got from my short experience is the importance of taking enough time to consider the end user when designing interactions – it’s so easy to get caught up with what the client wants when they aren’t necessarily the intended consumer. The more involved we become with the processes and demands of a product or service, the more efficiently we can deliver results.

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Hard to pronounce, easy to love

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Hands down the most beautiful objects we’ve seen in a while, man those Scandinavians know how to make nice things.

http://mjolk.ca/mjolk-shop/

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Over the Ligne?

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I saw this in a local decor magazine and really liked the design aesthetic but thought it a little strange that the “table’s” price excludes legs? Isn’t that like when you take the wings off a fly it becomes a walk? I know the recession has had some strange effects but this maybe a little extreme. Perhaps the intention is that you always have 3 friends over for dinner with strong thighs?

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Sleeping daaags…

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Fresh Identity might be back from leave (but not the whole crew apparently)

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“Plagiarise, plagiarise.. let no-one else’s work evade your eyes”

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“Plagiarise, plagiarise.. let no-one else’s work evade your eyes”

Blatant theft of intellectual property, with the interweb there’s nowhere to hide anymore…(In the interests of full disclosure the title is ‘borrowed’ from lyrics of Tom Lehrer!)

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freshidentity: Algorithm meet …

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freshidentity: Algorithm meet my Librarian – Okay, so he didn’t look like the lady in the picture. In fact his name was… http://tumblr.com/xk210c84qs

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